With my background in the printing world, I have always had an eye for aesthetics.

I’ve been passionate about fashion for most of my life and have often been the friend who gets asked their opinion on style. I’ve always enjoyed styling family and friends and absolutely love shopping, however helping people through their style challenges and emotional issues that surround their appearance is what I most enjoy.

After training at Australia’s Professional Style Academy under one of Australia’s most successful personal stylists and in New Zealand with the amazing Lou Heller, I now enjoy working from Hawke’s Bay.

During my own ever-evolving journey in finding my own style, I have come across all the “rules” about colour, style, and body shape. However, have found that the “rules” don’t necessarily apply, and often outfits that break all these “rules” bring us the most joy.

A great outfit is so much more than just what you wear. Feeling good in what you wear can have a huge impact on your mental health, work, personal achievements, relationships, and how you show up in the world.

My goal is to help my clients own their space and feel completely themselves every day. No matter whether you are a busy mum or dad, working professional, or going through changes in your life, I want you to be able to effortlessly get dressed no matter what your lifestyle, ready to take on what your day brings with confidence.

No matter what your current personal style, I can work with you to help you own it, or evolve it and step into who you want to be and where you want to go.

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Abbie Masters
Personal Stylist